(10/20/06) Spinefeast on October 20th and 21st (20.10.2006)
The Spinefeast 2006 festival was held at Nosturi in Helsinki on October 20th and 21st, 2006. Neo Arena carried out the live broadcasting and recording of the event for the programme body and video-on-demand service in cooperation with Spinefarm Records Oy. The event was a two-day rock concert where the record company’s new promising artists displayed their skills to an audience of some 700 people on the spot. In addition, the broadcast on Neo Arena was followed in different parts of the world, from about 3,000 unique IP addresses. The event reached its target group far and wide. According to log data, the broadcast was viewed in Europe, North America, South America, Asia and Australia, even though there had been no marketing of the broadcast. After the event, vivid discussion about the live broadcasting was aroused in Internet forums. In addition, there were enquiries about a later broadcast and requests for a re-run all through the autumn. A compilation video was produced of the event.
Research subject: interest in watching a Rock concert via web and mobile without marketing. It was also studied whether streaming to web decreases the amount of audience on the spot. The event was sold out.
